Multidisciplinary Designer



︎Brand Experience, Retail
︎Project Brief
CosMc’s

McDonald’s newest beverage-forward retail experience, where retrofuturistic nostalgia meets a space-themed aesthetic. The unique designs pay homage to CosMc, a beloved heritage alien character.


︎Branding, Packaging
︎Project Brief
Bizzy Coffee

A rebrand for the longest-brewed cold brew on the market, meticulously and methodically crafted cold brew, redefined for a new era. A beverage that embodies both tradition and innovation for a fast paced culture.


︎Editorial, Spatial Installation
︎Project Brief
The Tangle of Smell

Scent is a psychological stimulation that triggers an emotion or a memory, it transports our current state
of mind to another place, time, and moment from our lifetime. The ideas explored in the book range from
historic to scientific to contemporary art, giving scent
a body and structure.


︎︎︎Branding, Packaging
︎︎︎Project Brief
Monty’s

Elevate your healthy lifestyle with Monty’s, the deliciously smooth non-dairy cream cheese and butter that brings a burst of brightness to every meal. Our rebrand embodies a fresh, vibrant aesthetic, reflecting the creamy, plant-based goodness inside.


︎Branding
︎Project Brief
Museo Della Moda Milano

Museo Della Moda Milano is one of the most innovative fashion museums in Milano, showing a collection of fashion and scientific explorations. The museum is the largest cultural institution focusing on fashion innovation, pioneering on a new frontier in the fashion tech world.


︎Branding, Packaging
︎Project Brief

Snacklins 

Snacklins is transforming the snacking experience with
a deliciously healthy twist. The rebrand amplifies the exciting crunch and vibrant flavors that make our
plant-based snacks not just a treat, but a fun and flavorful adventure.



︎Packaging 
︎Project Brief

Recess Mood

Recess Mood is designed to soothe your mind and uplift your mood. Each can (and scoop) delivers a powerful dose of positivity, enhancing your day with every sip or scoop. Embrace the small but mighty boost that helps you find your balance and embrace joy.





︎Branding, Packaging
︎Project Brief

Gen Z Water

Gen Z Water is a dynamic new water bottle company designed to resonate with younger generations. With a playful, chaotic vibe inspired by quirky geocities and a strong commitment to sustainability, the brand offers
a unique hydration experience that’s as refreshing as it
is responsible.


︎Branding, UXI/UI
︎Project Brief
Soneo

Soneo is an immersive experience at the Radio City Music Hall to collaborate with featured artists. Users
can explore and immerse themselves in music within
a dynamic spatial environment. This innovative system
is designed to revolutionize the experience of live performances, fostering deeper engagement and interaction for audiences.



︎Branding, Packaging
︎Project Brief
Aktiv by Red Bull Energy

Red Bull pushes the limit to make cutting-edge solutions to elevate performance to new heights through their
new product line AKTIV by Red Bull Energy. The line of nutritional supplement products are designed to boost endurance, nourish, satisfy, and sustain health.


Katherine Choi © 2024
 
San Francisco, CA