Aktiv by Red Bull Energy
︎Packaging, Branding
︎Packaging, Branding
︎Concept
After researching and analyzing athlete performances, AKTIV Red Bull Energy was launched to seamlessly be integrated into athlete’s everyday training and performances. The nutritional supplement product line was inspired by the gritty, intenseness of Cross Fit training and a nod to the digital screens of a gym equipment. Launching a new sub brand, the goal was to better nourish the sponsored athletes and provide a boost of energy in sport training.
After researching and analyzing athlete performances, AKTIV Red Bull Energy was launched to seamlessly be integrated into athlete’s everyday training and performances. The nutritional supplement product line was inspired by the gritty, intenseness of Cross Fit training and a nod to the digital screens of a gym equipment. Launching a new sub brand, the goal was to better nourish the sponsored athletes and provide a boost of energy in sport training.
3D Renderings
Campaign Posters
Retail
