Multidisciplinary Designer

Aktiv by Red Bull Energy

︎Packaging, Branding

After researching and analyzing athlete performances, AKTIV Red Bull Energy was launched to seamlessly be integrated into athlete’s everyday training and performances. The nutritional supplement product line was inspired by the gritty, intenseness of Cross Fit training and a nod to the digital screens of a gym equipment. Launching a new sub brand, the goal was to better nourish the sponsored athletes and provide a boost of energy in sport training.

3D Renderings

Campaign Posters


Katherine Choi © 2023
Los Angeles, CA