![](https://freight.cargo.site/t/original/i/5fdb366a10a718a2f96724d9516550084539f8f3c45212bf80cea9e423ccffc1/bb.jpg)
︎Concept
Gen Z Water is a water bottle brand appealing to younger generations in a dynamic, creative way with a nod to retro geo cities. The brand system is centered on a series of different environment biomes, which showcases the chaotic and fun collages. Gen Z Water taps into humor and nostalgia through witty copy and art direction, while bottling up crisp purified water.
Art Direction
![](https://freight.cargo.site/t/original/i/b068479bf56375f04c5f2ea96dc9eb15ac42409f842bd3b9e3aef3ace24d863f/Full-collage.jpg)
![](https://freight.cargo.site/t/original/i/f62a8475f9450c51bf7013c6eb375923db788f5443a625e149ff1e9134261d49/water.jpg)
Logos
![](https://freight.cargo.site/t/original/i/f34d0a04608a9eab8cf35602184dd863ec7f0e0e8678d4b0cdffa403a1c74723/logos.jpg)
![](https://freight.cargo.site/t/original/i/54aab15ce8236e8fa504d77115ec7f5da58d7ba7efbb1342130f6c2eee206678/logos2.jpg)
Illustrations
![](https://freight.cargo.site/t/original/i/e73191160754cbad1e179fe3c776638d6da777bc25bb3b6474d0328b84ca075e/illo.jpg)
Packaging Design
![](https://freight.cargo.site/t/original/i/c303ee40924e0c714d5eb169456d10eda1d108854ddbc90ca2d1bfb715bc9191/Untitled-1.jpg)
Social
![](https://freight.cargo.site/t/original/i/feec1ef77ce04dd9d94f7e046e6e30c1cbf9e0cf52f2388c4aa049c349611fad/61qexHRCWdL.png)
![](https://freight.cargo.site/t/original/i/430fd056f7e3971b08ca9e1089e082a9f69825ce744b049281f3a75ab7062385/bevnet_genZ_profile_thumbnail.jpeg)
![](https://freight.cargo.site/t/original/i/0c826f213c034cdad15766131170df844206db6dc3cc653633118ef0a2a94f3f/61VC6ajLgvL.png)
Art Direction
![](https://freight.cargo.site/t/original/i/5c0a4dbad649bd243df860d345aae1c3c64d76bff1c8df710b7f2b86f5bd33a1/Screen-Shot-2021-01-13-at-6.41.51-PM.png)
![](https://freight.cargo.site/t/original/i/cac6441e2a09ba1b512a428c027a86b363bfad9d2d241c2ad40b0ea84195b7f9/image-12.png)
![](https://freight.cargo.site/t/original/i/b8027f67ba09054cb0310158b6235edc6f808964b651fe760fd595c77478ad47/Screen-Shot-2021-01-13-at-6.21.20-PM.png)
![](https://freight.cargo.site/t/original/i/6a23e17a79af28d72e96436050d3c37a42fbe95a0a074f4c02873cf41db266f9/GEN-Z-ooh.jpg)