Multidisciplinary Designer

Gen Z Water 

︎Packaging, Branding
︎ Team: Day Job Studios
︎ Recognition: Dieline

Gen Z Water is a water bottle brand appealing to younger generations in a dynamic, creative way with a nod to retro geo cities. The brand system is centered on a series of different environment biomes, which showcases the chaotic and fun collages. Gen Z Water taps into humor and nostalgia through witty copy and art direction, while bottling up crisp purified water.

Art Direction



Packaging Design


Art Direction

Katherine Choi © 2023
Los Angeles, CA