︎Concept
Gen Z Water is a water bottle brand appealing to younger generations in a dynamic, creative way with a nod to retro geo cities. The brand system is centered on a series of different environment biomes, which showcases the chaotic and fun collages. Gen Z Water taps into humor and nostalgia through witty copy and art direction, while bottling up crisp purified water.
Art Direction
Logos
Illustrations
Packaging Design
Social
Art Direction