Multidisciplinary Designer




Griffith Observatory

︎Branding
︎04.2018
︎Concept

Diurnal, the new concept for the Griffith Observatory was inspired by the rising of the moon, an activity that attracts many viewers to visit the observatory. The logomark was influenced by the architectural domes that are iconic to the Griffith Observatory. The arc represents the trajectory of the moon as it rises and sets. With the stroke weight change in the arc, it signifies the constant motion and interaction that the moon has with the Earth.






Posters


Katherine Choi © 2019
 
Los Angeles, CA