https://katherinechoi.info Katherine Choi Mon, 07 Oct 2019 06:29:06 +0000 https://katherinechoi.info en https://katherinechoi.info/Home Mon, 07 Oct 2019 06:29:06 +0000 Katherine Choi https://katherinechoi.info/Home ︎Brand Experience, Retail ︎Project Brief <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b280066afd8854eaebca3d3822f7222d7563e49da6dce99eb5ef8d75eaec4c82/news_cosmcs-1.gif" data-mid="219481530" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b280066afd8854eaebca3d3822f7222d7563e49da6dce99eb5ef8d75eaec4c82/news_cosmcs-1.gif" /> CosMc’s McDonald’s newest beverage-forward retail experience, where retrofuturistic nostalgia meets a space-themed aesthetic. The unique designs pay homage to CosMc, a beloved heritage alien character from the 80’s. ︎Branding,&nbsp;Packaging ︎Project Brief <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/cffd19e77046db3c08cfe8f153d4fa4ed2dc0ec1da2e52b8c771c3aa6422b0fa/MONTYS_31264-RT_2400x.jpg" data-mid="193038647" border="0" src="https://freight.cargo.site/w/1000/i/cffd19e77046db3c08cfe8f153d4fa4ed2dc0ec1da2e52b8c771c3aa6422b0fa/MONTYS_31264-RT_2400x.jpg" /> Bizzy Coffee A rebrand for the longest-brewed cold brew on the market, meticulously and methodically crafted cold brew, redefined for a new era. A beverage that embodies both tradition and innovation for a fast paced culture. ︎Editorial, Spatial Installation ︎Project Brief <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/857d0b823b9e651ad3006fbf5efbfcc0a2217d349c51663dd0bcd9c760e84273/CSP_3434.jpg" data-mid="52132737" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/857d0b823b9e651ad3006fbf5efbfcc0a2217d349c51663dd0bcd9c760e84273/CSP_3434.jpg" /> The Tangle of SmellScent is a psychological stimulation that triggers an emotion or a memory, it transports our current state of mind to another place, time, and moment from our lifetime. The ideas explored in the book range from historic to scientific to contemporary art, giving scent a body and structure. ︎︎︎Branding, Packaging ︎︎︎Project Brief <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/abb2cea6f95325300090f34d5d04186e8c5c61833aedad60800a524d745974b1/MONTYS_31264-RT_2400x.jpeg" data-mid="178839506" border="0" src="https://freight.cargo.site/w/1000/i/abb2cea6f95325300090f34d5d04186e8c5c61833aedad60800a524d745974b1/MONTYS_31264-RT_2400x.jpeg" /> Monty’s Elevating a healthy lifestyle with Monty’s, the deliciously smooth non-dairy cream cheese and butter that brings a burst of brightness to every meal. Our rebrand embodies a fresh, vibrant aesthetic, reflecting the creamy, plant-based goodness inside. ︎Branding ︎Project Brief <img width="2389" height="1707" width_o="2389" height_o="1707" data-src="https://freight.cargo.site/t/original/i/0bbad10b2b1d24b6383268c282df1bda5475c5af9eb5ccf4b8582cacd1ea5d7f/Asset-133x.png" data-mid="53857768" border="0" src="https://freight.cargo.site/w/1000/i/0bbad10b2b1d24b6383268c282df1bda5475c5af9eb5ccf4b8582cacd1ea5d7f/Asset-133x.png" /> Museo Della Moda Milano Museo Della Moda Milano is one of the most innovative fashion museums in Milano, showing a collection of fashion and scientific explorations. The museum is the largest cultural institution focusing on fashion innovation, pioneering on a new frontier in the fashion tech world. ︎Branding, Packaging ︎Project Brief <img width="1200" height="812" width_o="1200" height_o="812" data-src="https://freight.cargo.site/t/original/i/87b1de3b91403680c5e4f62df0c06b18a8a4ce9bcff285c7e6592a05e64095ba/Screen-Shot-2021-01-07-at-7.04.58-PM.png" data-mid="95616905" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/87b1de3b91403680c5e4f62df0c06b18a8a4ce9bcff285c7e6592a05e64095ba/Screen-Shot-2021-01-07-at-7.04.58-PM.png" /> Snacklins&nbsp; Snacklins is transforming the snacking experience with a deliciously healthy twist. The rebrand amplifies the exciting crunch and vibrant flavors that make our plant-based snacks not just a treat, but a fun and flavorful adventure. ︎Packaging&nbsp; ︎Project Brief <img width="2500" height="1650" width_o="2500" height_o="1650" data-src="https://freight.cargo.site/t/original/i/84d6a281253db4ee7130d95517cb6b38cff1bb5287ca60be800649646e0b1bc9/mood-2.jpg" data-mid="105694369" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/84d6a281253db4ee7130d95517cb6b38cff1bb5287ca60be800649646e0b1bc9/mood-2.jpg" /> Recess MoodRecess Mood is beverage designed to soothe your mind and uplift your mood. Each can (and scoop) delivers a powerful dose of positivity, enhancing your day with every sip or scoop. Embrace the small but mighty boost that helps you find your balance and embrace joy. ︎Branding, Packaging ︎Project Brief <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/d919cf20ea8c194db234ed1d3efb6b02bb4b0385567316cc53993621fcf76f19/fixed-web-image.png" data-mid="178004014" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d919cf20ea8c194db234ed1d3efb6b02bb4b0385567316cc53993621fcf76f19/fixed-web-image.png" /> Gen Z Water Gen Z Water is a dynamic new water bottle company designed to resonate with younger generations. With a playful, chaotic vibe inspired by quirky geocities and a strong commitment to sustainability, the brand offers a unique hydration experience that’s as refreshing as it is responsible. ︎Branding, UXI/UI ︎Project Brief <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/1f3042af1d56051260efab11978c02e47615a2805ba9602155b88bc24d65f169/Soneo_phone_grid_web.jpg" data-mid="219875656" border="0" src="https://freight.cargo.site/w/1000/i/1f3042af1d56051260efab11978c02e47615a2805ba9602155b88bc24d65f169/Soneo_phone_grid_web.jpg" /> Soneo Soneo is an immersive experience at the Radio City Music Hall to collaborate with featured artists. Users can explore and immerse themselves in music within a dynamic spatial environment. This innovative system is designed to revolutionize the experience of live performances, fostering deeper engagement and interaction for audiences exploring music. ︎Branding ︎Project Brief <img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/0da5426db66ae106ee45763e8c736a3d2b69a1426a125f0a363f9be1c92a9b11/eexhibit-series.jpg" data-mid="52590604" border="0" src="https://freight.cargo.site/w/1000/i/0da5426db66ae106ee45763e8c736a3d2b69a1426a125f0a363f9be1c92a9b11/eexhibit-series.jpg" /> Griffith Observatory This conceptual rebrand explores how its identity could evolve to reflect both its historic significance and its role as a contemporary science destination. The design system is inspired by the movement of celestial bodies and the geometry of astronomical diagrams, translating these elements into a modern visual language.